Marketing Debate Does Marketing Create or Satisfy Needs?

Marketing has often been defined in terms of satisfying customers’
needs and wants. Critics, however, maintain that
marketing goes beyond that and creates needs and wants
that did not exist before. They feel marketers encourage
consumers to spend more money than they should on
goods and services they do not really need.
Take a position: Marketing shapes consumer needs
and wants versus Marketing merely reflects the needs
and wants of consumers.
Marketing Discussion
Shifts in Marketing
Consider the broad shifts in marketing. Do any themes
emerge in them? Can you relate the shifts to the major societal
forces? Which force has contributed to which shift?